To increase the leads by 88% the best content marketing tactic used is the customer case study. When you write the case study, you need to pick the right customer, else the efforts are wasted. When you choose a customer, make sure he or she is keen in participating, who is ready to use the solutions to get measurable results, and you need to engage their PRs. When you fail to tell an interesting story to the readers, the desired impact is not got. When you write the customer case study highlight the important ideas with subheads.
Do not avoid interview with the customers, because without this there is no case study. Ask the customers how helpful your solutions are and always avoid close ended questions. Your voice should be sincere and avoid jargons. Your case study should a combination of short and the long sentences. Your case study should contain summary of the important ideas. When you end the case study, write a few words about the company and call to action description is needed too. This encourages the customers to contact you. Never forget to add the contact information to reach the company.